Visit Wales logo

Visit Wales could be the distribution supply of Welsh Assembly Government’s Tourism and advertising Division. Its aim is always to market and develop the Welsh tourist business. Within this remit, browse Wales accounts for formulating tourism policy, motivating investment in Welsh tourism and advertising and marketing Wales to outside sources.

The task

After usability testing on their existing site, Visit Wales made a decision to hire a graphical design agency to supply brand new visual styling which will enable the organization to show brand name imagery, detailed content, links and photos on their website in a far more functional and up to date fashion.

Box UK were expected to make sure the technical aspects of your website matched this enhanced visual design and permitted Visit Wales to carry on to promote the country throughout the world. Browse Wales’ core necessity was to make certain that people can potentially discover content they required, and had been urged to explore your website.

Our option

Box UNITED KINGDOM worked to make sure that the latest templates were effectively built-into Amaxus, because of the people’ requires at centre associated with design and navigation. The templates included a design for a Flash player which will enable see Wales to display video clips on the website.

Even as we are aware of how important budgets are to Visit Wales, without creating a Flash player from scrape we implemented a reskinned JW Player that paired this new styles. the device was integrated effortlessly into Amaxus®, enabling Visit Wales to upload video clip through CMS. This included functionality provides an innovative new online marketing strategy for see Wales to advertise the welsh traveler business.

The results

The latest themes have-been really successful and also have made a big distinction toward method site visitors use the site. They are increasingly being rolled on across the international see Wales web sites, allowing the company to enhance their particular global presence.